Shiseido Co. has signed Academy Award-winning actress, Jennifer Connelly as the namesake brand’s global spokesperson and face of its premium skincare line Future Solution LX. This marks the first time the brand will be working with a global spokesperson. Connelly, who previously represented the company’s a makeup brand in Asia, will appear in her first advertising campaign as global spokesperson this fall. Launched in 2009, Shiseido Future Solution LX is a premium skincare line that features Skingenecell 1P, a proprietary ingredient designed to improve skin’s overall condition at the cellular level, empowering skin’s defenses against environmental effects. Future Solution LX is available at select Shiseido counters worldwide.

“Jennifer’s genuine personality, commitment to her family and approach to living a beautiful life embodies the core values of our company, and match those of the Shiseido customer,” said Hiroshi Maruyama, General Manager of the International Marketing Department at Shiseido Co., Ltd. “We believe that she portrays the essence of the Future Solution LX line perfectly and that her inner and outer beauty will inspire our customers.”